This project was part of my college design coursework, where we were tasked with imagining a brand from scratch and developing a complete branding system.
I created Island Soul, a Bali-inspired jewelry brand, and designed its visual identity, logo, and brand story.
The challenge was to craft a brand that felt authentic and meaningful while aligning with a chosen animal symbol.
I selected the turtle as the core of the brand’s identity due to its deep cultural significance in Bali, representing resilience, wisdom, and spiritual transformation.
The branding reflects the island’s serene yet vibrant energy, with a design system that invites wearers to embrace self-discovery and connection through handcrafted jewelry.
